Why Aura Content Exist
Aura Content was created after seeing too many founders spending more than half their time on content and marketing instead of building their products. Social media is essential, but it often becomes a distraction that slows down progress and drains focus. Our goal is simple: take content off the founder’s plate, so they can concentrate on what actually moves their business forward.
Meet the Founder
My name is Henrique Bersani, and for the past 15 years I’ve worked as an independent app developer, releasing more than 25 apps on the App Store — entirely solo. Along the way, I built products like Paint Preview, an AI tool that lets users repaint anything inside an image; Medication ID, which identifies medications from photos; Card Value, which recognizes collectible cards and shows real-time market prices; and Bartender School, which became the most downloaded bartender school in the United States.
Because I built everything alone, I didn’t just create apps — I had to market all of them at the same time. Creating ads, social media posts, visuals, and videos across multiple platforms became a daily requirement. Over years of doing this, I developed a fast, repeatable system for producing high-quality content that performs, without sacrificing product development. That process is what shaped my expertise in social media and advertising.